Tobacco Teeth: A Powerful Anti-smoking Campaign by Miroslav Vujovic

Unveiling the Unique Design Approach in Public Awareness and Society Design

The inspiration behind 'Tobacco Teeth' came from observing the detrimental effects of smoking and the images displayed on cigarette packs. The design features a three-part visual and an actual pack that smokers can use in place of the original pack, serving as a constant reminder of the harmful effects of tobacco.

The design was realized using conventional printing techniques for billboards and city lights. The pack spread was printed on cardboard with an actual opening at the mouth position, created using a die cut. The design specifications included billboards and posters of varying sizes and a standard king-size cigarette pack.

The key feature of the design is its interactive nature. As smokers use the pack and consume the cigarettes, the face on the pack begins to resemble a person suffering from a serious illness, visually representing the harmful effects of smoking.

The 'Tobacco Teeth' project began in November 2016 and concluded in December 2016 in Belgrade, Serbia. Since its inception, the campaign has gained significant attention, going viral on numerous websites and being featured as cover pictures for articles on platforms like Bright Side. The design has been seen, shared, and commented on by millions of internet users worldwide.

The project was born out of a need for a different kind of action against smoking in Serbia, a country with one of the highest rates of cigarette consumption per capita in the world. Traditional health warnings and campaigns had not managed to reduce the smoking rate overall, leading to the creation of this impactful design. The 'Tobacco Teeth' campaign's success and recognition, including the Silver A' Design Award, is a testament to its effectiveness and the power of innovative design in public awareness campaigns.